The George Flowers Voice-Over Seminars are among the longest-running voice acting programs in New York City.
Classes form as soon as three students agree on a start date and time, providing students with immediacy and flexibility.
• Only three people in each class
• More individual attention
• An eleven week program of study
• Learn from an established, working pro
• A technique that makes you stand out
This is a ten-week program of study, divided into six instructional sections. An optional final exam is available, and strongly recommended.
Section #1:
Introduction to copy analysis, interpretation and segmentation — simple and compound, and presents scoring, tone assignment, and mood. The first commercial is a 30-second soft-sell spot that requires a dramatic performance.
Section #2:
Continues copy analysis, interpretation and segmentation, scoring and performance. The second commercial is a 30-second soft-sell spot that serves as a transition into hard-sell commercials. Students leave with a homework assignment: writing a 30-second radio commercial from a supplied fact sheet.
Section #3:
Students score and deliver their commercials in class.
Section #4:
Intro to hard-sell commercials. One thirty-second spot is analyzed, segmented, scored and performed. Homework assignment: create three voices, aside from your own, and be able to hold each voice for at least 15 seconds while performing the commercial.
Section #5:
Introduction to sixty-second commercial reads. One soft-sell :60 is analyzed, segmented, scored and performed.
Section #6:
A sixty-second hard-sell retail spot is analyzed, segmented, scored and performed.
Final Exam (optional):
Presented as a simulated audition in which the student analyzes, interprets, segments, scores and performs — with appropriate drama, dynamics, textures and colorations — a fresh piece of commercial copy.
Classes are semi-private, with a maximum of three students in each. They are conducted at the Ripley-Grier Rehearsal Studios, 520 8th Avenue, between 36th and 37th Streets, in Manhattan, and are given once per week. Occasionally they are given at another Ripley-Grier location (there are three, all on Manhattan’s west side).
Classes are given on various weekday evenings and occasionally on Saturdays throughout the year.
Private Classes
In certain cases, private classes can be arranged. Each one-on-one class lasts for one-hour and costs $140.00.
Students must enter into a written agreement with Mr. Flowers for the classes. The agreement must be signed by or before the first class. A deposit equaling 20 percent (20%) of the total cost is required before the first class. The deposit is applied to classes nine and ten. Students pay as they go for classes one through eight. The Final Exam is paid for at the time it is given.
Prices
$100 per one-hour class, per person. (Deposit: $200) Total: $1,000.
Optional Final Exam: $100.
Payment
Credit cards are not accepted for the classes or the final exam. Neither are personal checks. Only corporate checks, cash, money orders, bank issued checks, and email money transfers (such as Chase Quick Pay and PayPal) are accepted. Receipts are provided. However, personal checks may be used for up-front payment in-full for the classes, and for the deposit, along with a signed agreement, unless the payment is made at the first class session.
At the conclusion of this program of study, each student receives a Certificate of Completion indicating that he or she successfully completed the required course work.
1) Course workbook (required). Price: $20.00. This is supplied by Mr. Flowers.
2) Audio recorder: This need not be elaborate, but the better it sounds, the better you'll sound when you are practicing. While some people opt to just record onto their phone, which is fine as long as you can clearly hear the playback of your practice reads, others prefer to purchase additional equipment. B&H, Staples, Best Buy and other retailers sell perfectly fine digital and some analogue machines. Home units are fine, as long as you can use an external microphone. Do not use the condenser mics that came with the old cassette machines. They won't sound good, so you won't sound good. Computer recording is fine, too. Free audio recording software is available online. Take your pick.
3) Microphone: A uni- or omni-directional mic from B&H, for a cost of around 50 dollars, is quite serviceable. Remember, the better the mic, the better the signal that is sent to the recording device. You will also need a mic cable and perhaps a jack adapter to interface with the recorder, phone or computer, and possibly a mic pre-amp. Consult with the salesperson at the store.
Optional but highly recommended: a desktop mic stand, with the holder. Cost: about 30 dollars.
4) Audio cassettes (if you use an audio cassette machine): It’s old technology, but still very usable. Do not skimp here. Cheap cassettes (e.g., no-name cassettes and store house brands) generate a lot of tape hiss. Go for Sony or Maxell.
5) Another thing you might want to get is a stopwatch, preferably one that doesn't chirp or click when you start or stop it (Modell’s is a good source). The speaker on some stopwatches can be disabled; clicks, however, cannot be silenced. Your phone may have a stopwatch function, so there may be no additional expense there.
Breaking In
As is the case with all areas of show business, the voice-over field is highly competitive and difficult to break into.
You will likely not have an agent at the outset of your voice-over career and will therefore have to make your own marketing calls. Starting from scratch, you should be prepared for a lengthy start-up period. During the first year, you will probably earn very little; no one knows you yet and you have to establish rapport with producers and other prospective clients. By about the end of the third year, you should be seasoned enough to start approaching talent agents and casting directors. This is not something you can or should rush; you have to PAY YOUR DUES!
State of the Business
The marketplace remains tight and unpredictable; although the economy is far from perfect, there are definite signs of improvement in this industry, and it’s a very good time to learn to do voice-overs. It’s also a pretty good time to start a voice-over career; as I said, it takes a few years to get it going, and with any luck, the economy will have fully righted itself at around the same time you hit your professional stride.
Attitude and tenacity are going to make the difference as you approach your career. Many people are going to drop out before the start-up period is over. Those who survive with a true commitment to doing voice-overs have a good chance of succeeding over the long term. In this case, you’ve gotta STAY in it, to win it!
Income Potential
Short of a crystal ball, there is no way of knowing how much you’re going to earn in this business – somewhere between zero and millions of dollars is all that can be honestly said. Some people make enormous sums, but common sense dictates that the big money earners are few and far between. I advise my students to be realistic and develop their career in stages. First try to just make a living (whatever that means to you); once you achieve that, strive to make a good living; and once you make that happen, work as hard as you can to make a really good living. It’s entirely up to you.
If you wish to participate, contact George at george@georgerflowers.com, or call him at (646) 342-1681, and let him know your intentions. Then just download the following agreement, fill it out, enclose a check or money order for 200 dollars (U.S.) made out to "George Flowers," and mail it to the address at the top of the agreement. Once the payment has been received, your classes will be scheduled. Note: If for any reason your classes can not be scheduled, your deposit will be returned to you.
VO CLASS AGREEMENT (pdf)
DownloadGeorge Flowers began teaching his commercial voice acting techniques in New Your City in the mid-1970s, and the course he authored has been updated many times over the years. For 40 years, Mr. Flowers has been a freelance voice actor, announcer and narrator. A veteran New York City radio and television broadcaster, George has been a freelance staff announcer for 77 WABC Radio since 1990. Additionally he is a promo and commercial announcer for WBBR/Bloomberg Radio, and has been used by the Bloomberg radio and television networks. George was lead anchorman for Howard 100 News, one of the Howard Stern channels at SIRIUS Satellite Radio, where he appeared regularly on the Howard Stern Show, and on Howard Television. He has been the announcer for Game Show Radio (formally on WEPN and WXRK), and a staff announcer for Radio Disney and ESPN Radio, both in New York City. Flowers was a long-time newscaster for WCBS/FM, a newscaster and editor for UPI Radio, and a newscaster for Air America Radio. WWRL. On television, Flowers is the announcer for Spectrum News/New York 1, the city's all-news cable channel. Other credits include feature announcing for NBC's Late Night with David Letterman, announcements for PBS, and for WNET/Channel 13 in New York City, where he also served as an on-camera pledge host. He has been an on-camera host and promo announcer for WNYE Television, also in New York City. He was a promo announcer and on-camera news anchor for WLIW/Channel 21 in Garden City, N.Y. And he has been used as on- and off-camera talent by Cablevision, and by Time Inc./New Media, Exxon, JC Penney, WebMD, and other major corporations. Commercially, Mr. Flowers has voiced commercials for numerous national clients, including Anheuser-Busch, Beck’s Beer, Bayer Aspirin, Canon Cameras, JP Morgan/Chase, Delta Airlines, DuPont, JVC, Panasonic and Zenith. Corporate clients have included Allied Chemical, American Express, AT&T, Canon, DuPont, Exxon, IBM, JC Penney, JVC, Metropolitan Life, Northrop-Grumman, Paramount Pictures, Texaco and Zenith. Mr. Flowers specializes in medical and pharmaceutical projects and has narrated for many major pharmaceutical clients, including G.D. Searle, Merck, Pfizer and Sanofi. He was the principal announcer for WebMD's daily Internet broadcast, and provided similar services for the Medical News Network and the Physician's Radio Network. His narrating talents have been used extensively by Columbia University's College of Physicians & Surgeons. Additional clients have included the United Nations and the Hayden Planetarium in Manhattan, for which he narrated a sky show. He has been a web cast moderator for the Discovery Channel, and his announcing services have been used by Madison Square Garden and the MSG Network. As an actor, Mr. Flowers has specialized in Off-Broadway dramatic readings of the short stories and poems of Edgar Allan Poe in Late Night Poe at the 13th Street Theater in Greenwich Village, A Midnight Dreary at the 78th Street Theater Lab in Manhattan, and Candlelight Poe at the popular Columbia University nightspot The West End Gate, across from the uptown campus. He has performed Poe's works at numerous colleges and on radio, and has appeared in radio dramas for National Public Radio's Simon Studio Presents. For nearly 20 years, Mr. Flowers was a stand-up comedian, working in clubs and other venues in the New York metropolitan area, including The Improv, Catch a Rising Star, The Comic Strip, Dangerfield’s, and Carnegie Recital Hall. Mr. Flowers has taken courses toward his master’s degree in Anthropology at Hunter College in New York City, having earned a B.A. in Psychology and graduated Magna Cum Laude from Fordham University. He is a member of four academic honor societies, SAG-AFTRA, and the New York Press Club.
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